In late 2018, Pantone Inc. announced their new color for 2019: "Living Coral." The Pantone web site describes Living Coral as "sociable and spirited," encouraging "lighthearted activity, symbolizing our innate need for optimism and joyful pursuits" and a "source of emotional nourishment." Ouch. Unfortunately the name Living Coral easily conjures up the opposite—dead and bleached coral. How could Pantone think that invoking the living variety of a thing that could be entirely dead within this century due to our own greed and stubbornness would be a good thing? It became obvious that I had to add a little Pantone chip to my picture of a sample of (dead) brush coral.